Dan Christensen's Resume
A digital marketing consultant who specializes in building brands online. I work with businesses to increase their brand awareness, drive traffic to their digital properties and convert visitors and followers into leads. I have skills and experience in SEO, social media marketing, PPC advertising, content marketing, web design, graphic design, analytics reporting, email marketing, and campaign development. These skills make me a digital marketing Swiss Army Knife; I can help businesses with every aspect of online marketing.
Top Rated Digital Marketing Consultant on UpWork Network
Digital Marketing Resume
I have over 5 years of digital marketing experience and have helped companies grow their brand online. The companies and the clients come I've worked with from a wide-range of business industries, which include:
- Web Development
- Real Estate
- Mobile Applications
- Food & Drink
- Business Development
I develop unique plans and strategies for each business based on their needs, market and audience. By researching their customers, target markets and brand positioning, I design a plan that will lead more traffic to their site and increase awareness for their business. Each client has different needs and expectations, but with my complete digital marketing skills, I'm able to provide services regardless of their preferred networks, platforms, sites or software. I work with each client to understand their goals and make sure to exceed their expectations, from both a professional and business perspective.
Prior to working in digital marketing, I was a network engineer and system administrator. The technical experience I gained during my 5 year career in I.T. helps me better analyze data, solve problems explain complex technical concepts simply, understand how and why people use technology and devices, and comprehend the ways computers, networks and systems communicate.
Knowledge & Insight
My experience in both technology and marketing allow me to blend both skill-sets so that I understand the industry from both a psychological and technical viewpoint. My work with small companies have allowed me to manage entire marketing life-cycles and I'm able to execute all campaigns and efforts, from planning and strategy development, to creation and engagement, and finally analysis and optimization.
Skills & Experience
Search Engine Optimization
Search Engine Marketing
Social Media Marketing
Social Media Advertising
Web Analytics Reporting
Web Copy Writing
Landing Page Design
Marketing Plan s
Work History and Education
July, 2015 - Present
Digital Marketing Specialist
Provide ongoing digital marketing support for small-to-medium sized business clients. Manage multi-channel online marketing campaigns. Develop executable strategies to promote growth build brand awareness.
Strategically create marketing plans, based on market research and target audience, then execute them across online assets and social channels. Specific focus is given to optimizing digital platforms and building consistent messaging across the web.
All areas of digital marketing are managed by me, and include: search engine optimization, social media marketing, content marketing, campaign management, market research, PPC advertising, web design and email marketing.
Holly Springs, N.C.
January, 2015 - June, 2015
Director of Digital Marketing & Social Media
Develop digital marketing strategies. Manage content marketing campaigns. Interpret web analytics. Offer insights for campaign performance optimization.
Manage a team of content marketers, creatives and account managers. Develop targeted social media campaigns to increase growth, impressions and engagement. Provide consultation, to B2B and B2C brands, on digital marketing strategies. Audit web analytics and propose detailed methods for optimizing assets and improving organic search discovery.
I manage social media pages for clients across multiple industries, markets and customer demographics. On average, clients achieved a 15% increase in fans/followers, 20% increase in impressions/reach, and 5% increase in engagement rate, within 6 months.
April, 2013 - October, 2014
Director of Marketing
Design marketing campaigns. Manage campaign lifecycle. Build and promote the GameTime brand.
Plan and implement traditional and digital marketing initiatives to grow sales for a chain of entertainment venues and restaurants. Manage all marketing efforts related to the company's website, social media pages, email campaigns and collateral creation. Craft brand messaging via copywriting and art direction. Build awareness via content marketing, PPC campaigns and print advertising.
I manage web publishing and development, Google AdWords campaigns and content marketing efforts. Within 1 year, website visits increased by more than 50%, and social media pages grew by 700%.
Fort Lauderdale, FL
September, 2011 - April, 2013
Advertising Account Executive
Establish campaign messaging. Oversee creative and deliverable production. Supervise client-to-agency communications.
Review marketing strategy with various client and agency teams, and develop campaign messaging via creative briefs and mock-up designs. Build a content and creative calendar, approve artwork and supervise printing and distribution of marketing deliverables. Act as communication liaison between client and agency during meetings, brainstorm sessions and conferences.
I managed the spring marketing campaign for White Castle, supervising and coordinating with various agency teams. As a result, comparative in-store sales, year-over-year, increased by 8%.
Comcast / Xfinity
December, 2010 - September, 2011
Maintain network up-time. Resolve system and software problems. Address internal server issues.
Support the internal network and systems of over 250 in-house and remote users. Troubleshoot and resolve technical problems with the network, servers and computers. Administer user profiles and privileges via Active Directory.
I was the network engineer in one of Comcast's corporate offices in the Florida region. Part of my responsibilities were to provide bi-weekly presentations to other technicians, and various Comcast Xfinity employees, teaching technical problem-solving, how-to tutorials, and independent software repairs.
State University of New York at Geneseo
2003 - 2007
Bachelor of Arts
in Communication and Media Studies.
Minor in English.
Editor for university newspaper. Associate producer for university radio station. Executive Producer for university television station. Coursework in public relations, marketing and advertising.
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